MEET BURGER LAUNCHES IN HELLOFRESH



Last month, we announced that HelloFresh, Australia’s home delivery meal-kit market leader, would be including MEET’s Plant Based Southern Style Tenders in their meal kits.

Over the last few weeks, we’ve witnessed a phenomenal response from HelloFresh subscribers across the country, with demand for our plant-based products surging to record levels and incredible feedback about our great tasting Southern Style Tenders.

Following this great response from HelloFresh’s community, we are excited to share that we will be continuing our partnership with HelloFresh with the launch of our new MEET Burger.

Our new Thyme & Sage chilled Plant Based Burgers were delivered to HelloFresh subscribers across the country this week and we look forward to them becoming a regular menu item. All beef taste and texture, our Plant Based Burgers are the ideal addition to any BBQ or home burger night, with the added benefits of a 4-star health rating, high in protein, and low in saturated fats!

Matthew Dunn, CEO at MEET, said “Australia’s Plant Based Burger market is large and continuing to grow, which is why we are so proud that the HelloFresh team have chosen MEET as their Plant Based Burger option.”

“Our MEET range isn’t just for vegans or vegetarians. All types of Aussies, from young families catering for fussy eaters to dedicated carnivores and experienced cooks, are trying and loving MEET.”

“The fact that our new and existing partners, including HelloFresh, Coles Supermarkets, progressive independent retailers and leading restaurants like Masala Theory and Justin Lane, are increasing their plant-based offering highlights the community’s desire to enjoy meat free options more regularly.”

“I’m excited that Australians are embracing MEET and experiencing a way of eating that can be better for themselves and the planet, and look forward to continuing to develop MEET’s partnerships with likeminded organisations in the coming months,” finished Mr Dunn.

MEET products can be found in supermarkets like Coles, IGA and Foodland, leading restaurants including Masala Theory, Justin Lane, Johnny Rockets and Burger Urge, and within HelloFresh meal kits.

MEET has also recently arrived in Hong Kong, where a range of products have been tried and tested with great consumer feedback.

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